27 - 28 November, 2018
NH Collection Amsterdam Grand Hotel Krasnapolsky
44 (0) 207 368 9465
Case to Attend
Making An Effective Case For Attending To Your Boss
You know that attending this event will immediately make a positive difference to your job. But convincing your boss of that and securing the budget to come is a different matter! Here are some tips to convince your boss that the cutting-edge information and networking will power your business forward and is well worth the investment.
Prepare A List Of Benefits
Review the agenda closely to identify exactly which sessions match the initiatives you are grappling with. Which of your industry colleagues and competitors are speaking? What new ideas and strategies can you learn? Examine the sponsors and exhibitors to see which useful technologies and services will be demonstrated.
Put It Down On Paper
Fill out our outlined proposal for your boss that includes each session that will help you directly, as well as a list of the soft benefits (peer networking, strategic thinking, catching up on industry best practices). Include the exhibitors/sponsors that you are intending on appraising. Explain how you will use this information to help you in your initiatives over the next few months. Also, include how long you will be out of the office and how you will minimize the impact of that absence.
Prepare A Budget
Include the registration fee, travel and hotel. Look for the great travel and hotel discounts on our website and ensure you outline these benefits.
Ensure you set up a de-briefing after you get back from the event to share your takeaways with your boss and your team and set out an action plan to act on fantastic information you've gained over the conference.