Anna Bonerandi

Organizations can no longer afford to treat service sales and marketing as afterthoughts. This session makes a powerful case for why field service leaders must invest in dedicated service sales and marketing teams, not just as a support function but as a strategic growth engine.

As organizations move to include remote service, self-service and predictive maintenance into their service portfolios, it will become increasingly important to properly value services, and communicate their value to customers, with targeted marketing and sales approaches.

Join us as we explore how specialized teams can unlock new revenue streams, deepen customer relationships, and elevate the value of service within your organization.

Whether you're looking to scale your service business, deepen existing customer relationships or simply improve customer retention, this session will equip you with the tools and talking points to champion a more strategic approach to service sales and marketing.

Session Objective:

To help field service leaders understand the strategic, operational, and cultural shifts required to transition service from a cost center to a profit center—and to manage it effectively for long-term growth and value creation.

Key Discussion Areas

• What does it mean to treat service as a profit center in your organization?
• What changes are needed in pricing, packaging, and positioning of service offerings, and how do you define and measure service profitability
• What tools or platforms are essential for tracking service performance and profitability? How are you using data to identify revenue opportunities and optimize margins?
• How do you balance profitability with customer satisfaction and loyalty?
• What services or experiences are customers willing to pay more for?

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Anna Bonerandi, Director Technical Service, Donaldson

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Izzet Moreno, VP Industrial Aftermarket and Services. Donaldson

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*For service practitioners only please