Digital transformation is rewriting the rules of field service. Engineers are working differently, support comes from AI, and service must align across marketing, sales, R&D, and IT. How do you orchestrate all of these moving parts to deliver real value? During this interactive workshop, hear how a leading organisation is transforming their service delivery model for the digital era. Learn practical approaches to breaking isolation among engineers, federating data across the organisation, integrating service with marketing, sales, and product development, and shifting IT from a support function to a value-driving enabler. Gain actionable strategies to help you:

• Empower engineers in a digital world with apps and digital tools that transform and drive efficiencies in daily work
• Understand how to mobilise marketing, sales, R&D, IT, and customer success to co-create service offerings
• Develop offerings that generate measurable customer value instead of just upselling equipment
• Enhance efficiency and decision-making with federated data models, process orchestration and AI enablement
• Streamline service channels, improve enablement, and optimise support delivery while reducing costs and increasing efficiency