Brian Bachofner

VP, Product Marketing Neuron7

Brian Bachofner is a seasoned marketing executive with over 15 years of experience scaling SaaS companies. As CMO at MapAnything, he helped grow the business from $7M to a successful acquisition by Salesforce. At Salesforce, he led global product marketing for Sales Cloud, and led PMM for Field Service during the ClickSoftware acquisition. Most recently, Brian transformed ServiceTrade’s go-to-market strategy as head of Marketing and RevOps, shifting from outbound-led sales to a balanced approach through clear messaging and a relentless focus on winning their ICP.

Day 1 – Monday, 27 Oct. - How Service is Proving Its Enterprise Value With Business Expansion and Profit Growth Amid Economic Uncertainty

11:20 Partner Keynote Fireside Chat: Scaling With Confidence - What It Really Takes To Operationalize AI

As service complexity grows, teams need better ways to resolve issues accurately and consistently. But siloed systems, shifting roles, and scattered knowledge often get in the way. In this fireside chat, hear from service leaders scaling AI across service operations to bring structure, speed, and clarity to resolution. What attendees will gain:

Real-world insight into scaling AI across global service teams
Examples of how AI is improving resolution accuracy and technician confidence
Lessons learned on aligning tools, people, and processes for lasting impact

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda