Burcu Johnson- Şen | Field Service Europe

Field Service Europe 2025

27 - 29 October 2025

Hotel Okura Amsterdam, The Netherlands

Burcu Johnson- Şen

Burcu Johnson- Şen

Global Head of Marketing Services Philips
Burcu Johnson- Şen

Day 2 – Tuesday, 28 Oct. - Cutting Edge Technologies Yielding Service Optimization, Efficiencies and Enhanced CX

14:20 Stream C: Mastermind Topical Discussion - Lifecycle Asset Management for More Sustainable Outcomes -- from Cradle to Grave*

Session Objective

Explore strategies, tools, and innovations for delivering customized, end-to-end field service solutions that align with the entire lifecycle of assets and customer needs.

Key Discussion Areas

  • What are the biggest challenges you face managing service across the lifecycle of assets (from product installation, maintenance to end-of-life)?
  • What are your organizations doing to mitigate those challenges? What impacts are your mitigations having on your service organizational structure and workflows?
  • How do you structure and optimize service processes to ensure seamless support across all lifecycle stages, including installation, preventive maintenance, and end-of-life management? 

ROOM LEADER 

John Walls, Insight Architect, NeuroBuilt 

TABLE 1 FACILITATOR

Amadeu Santos, Service Director, Valmet 

TABLE 2 FACILITATOR

Kristian Regnersgaard, Director Medical Services Region North, Olympus 

TABLE 3 FACILITATOR

Burcu Sen, Global Portfolio Marketing Leader, Philips

TABLE 4 FACILITATOR

Erik Lapre, VP Global Services, VMI Group 

*For service practitioners only please

Day 3 – Wednesday, 29 Oct. - Understanding Your Customers' Customers to Enhance Partnerships and Unearth New Opportunities

14:55 Closing Plenary Panel & Open Discussion: 4 for 3: Four Women Service Leaders in Different Business Sectors Share Their 3 Biggest Takeaways

Before we go our separate ways, come hear the three most important things that four strategic women service leaders heard and learned at Field Service Europe. Then join the conversation and share your take and your vision of where the future of Field Service is headed. 

Check out the incredible speaker line-up to see who will be joining Burcu.

Download The Latest Agenda