Coen Jeukens | Field Service Europe

Field Service Europe 2025

27 - 29 October 2025

Hotel Okura Amsterdam, The Netherlands

Coen Jeukens

Coen Jeukens

VP Customer Transformation PTC
Coen Jeukens

Coen Jeukens is vice president customer transformation at PTC | ServiceMax. He works with customers and prospects to fully unlock the true value and potential of their service organizations. Prior to joining ServiceMax, Coen ran service operations for 22 years at IBM, BaaN, ASML and Bosch. Over the years he drove and facilitated the bridging of service-delivery and service-sales, leading to impressive revenue growth results and hybrid business models. Coen is a regular keynote speaker at service lifecycle management conferences around the globe. He goes by the tag line: Service heart, Sales DNA.

Day 2 – Tuesday, 28 Oct. - Cutting Edge Technologies Yielding Service Optimization, Efficiencies and Enhanced CX

12:00 Roundtables With Solution Providers

Engage in open discussion with other service practitioners, led by solutions providers, on some of the most salient topics in the service industry today.

Two 30-minute sessions

Table 1 - Scaling Smarter: The Agent-Enabled Field Workforce 

Moderated by Tim Gould, Senior Solutions Consultant, Velrada; and Caroline Dent, Regional Operations Director, Velrada

Table 2 – CX as a Competitive Differentiator and the Role Service Should Play

Moderated by Jan van Veen, Managing Director, moreMomentum

Table 3 – Delivering Efficient and Profitable Service in a World of Increasing Product Complexity and Ever More Demanding Customers

Moderated by Coens Jeukens, VP Customer Transformation, PTC

Table 4 – Best Practices for Launching a Lifecycle Management Program 

Moderated by Tony Kenney, CEO & Founder, Catalyst Global

Table 5 How OEMs Can Win Back Lost Spare Parts Revenue in the Age of E-Commerce and AI

Moderated by Chris Acheson, Founder & CEO, CADShare; Pieter van Lith, Partner Success Manager, IXON Cloud 

15:10 Stream B: Partner Presentation - Leveraging Product & Service Lifecycle Data with AI to Deliver Service More Efficiently and Profitably, and to Innovate Products Faster

When engineers design a product, they have a plan/intention in mind. When those units go into the field, it is service that collects and creates actual data. Powered by AI and fueled by product data enables both service and engineering to respond to the business challenges of faster innovation, increased efficiency and profitability.

Key takeaways:

  • AI is a game changer for service leaders in achieving higher levels of efficiency and profitability
  • AI is built on data, to be precise, product and service lifecycle data
  • Service leaders are in a unique spot of data convergence, hence fueling AI


Check out the incredible speaker line-up to see who will be joining Coen.

Download The Latest Agenda