David Shell

Co-Founder & CMO LANZCAPE

David Shell is a distinguished B2B marketing executive with more than 20+ years of experience leading global marketing transformation, demand generation, and digital innovation across diverse industries, including SaaS, enterprise technology, corporate travel, and industrial products. He has successfully built and led high-performing teams, driven multi-million-dollar growth initiatives, and developed data-driven strategies that deliver measurable business impact. Recognized for his expertise in omnichannel marketing, account-based marketing (ABM), executive engagement, and customer experience design, David is a trusted advisor to both startups and global enterprises. His ability to blend strategic vision with hands-on execution enables organizations to navigate change, enhance market positioning, and accelerate revenue growth.

Current Engagements:

CMO, Lanzcape.com – a Brussels-based start-up providing AI monitoring and tracking of EU legislations for advocacy and public affairs professionals
Lead CX Consultant, Teresa Monroe – Paris-based Customer Experience and Advisory
Adjunct Professor – Northwestern University’s Medill School of Integrated Marketing Communications teaching classes on Marketing Technology and AI in Paris
Marketing Advisor & Board Member – Provides strategic counsel to startups and serves on the Board of Trustees to the International School of Brussels
Marketing Coach & Trainer – Management Centre Europe (MCE), specializing in B2B marketing strategy and leadership development.
Host & Interviewer – B2B Digital Leaders Circle, a monthly webinar series featuring global industry experts on emerging B2B marketing trends.
Corporate Leadership Experience – Held key executive roles at Microsoft, Oracle, Nokia, United Airlines, CWT, and Rockwell Automation, leading large-scale digital transformation and customer engagement programs.

Day 2 – Tuesday, 28 Oct. - Cutting Edge Technologies Yielding Service Optimization, Efficiencies and Enhanced CX

8:30 Day 2 Emcee Welcome & Opening Remarks -- Customer Intimacy in the Age of AI

As organizations embrace digital agents to handle routine tasks, the real opportunity lies in elevating the human experience behind every customer and service interaction. In today’s Agentic Age, where automation and AI are everywhere, field and customer service teams must still answer the question: Are we truly listening to our customers—and acting on what we hear?

David Shell — digital marketing expert, and academic lecturer on marketing technology and CX — will explore customer intimacy in the AI age and how these emerging technologies are transforming field service roles and expectations. David will also share his thoughts on how customer-centric organizations are bringing the voice of the customer inside — turning feedback into foresight and service into strategy.

By capturing signals across the customer journey and translating them into meaningful action, these teams are moving beyond reactive service to deliver proactive, personalized experiences at scale.

This is not about replacing humans with machines. It's about using intelligence — real and artificial — to make service more connected, more responsive, and more human than ever.

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda