David Shell

Co-Founder & CMO LANZCAPE

David Shell is a distinguished B2B marketing executive with more than 20+ years of experience leading global marketing transformation, demand generation, and digital innovation across diverse industries, including SaaS, enterprise technology, corporate travel, and industrial products. He has successfully built and led high-performing teams, driven multi-million-dollar growth initiatives, and developed data-driven strategies that deliver measurable business impact. Recognized for his expertise in omnichannel marketing, account-based marketing (ABM), executive engagement, and customer experience design, David is a trusted advisor to both startups and global enterprises. His ability to blend strategic vision with hands-on execution enables organizations to navigate change, enhance market positioning, and accelerate revenue growth.

Current Engagements:

•  CMO, Lanzcape.com – a Brussels-based start-up providing AI monitoring and tracking of EU legislations for advocacy and public affairs professionals
• Lead CX Consultant, Teresa Monroe – Paris-based Customer Experience and Advisory
• Adjunct Professor – Northwestern University’s Medill School of Integrated Marketing Communications teaching classes on Marketing Technology and AI in Paris
• Marketing Advisor & Board Member – Provides strategic counsel to startups and serves on the Board of Trustees to the International School of Brussels
• Marketing Coach & Trainer – Management Centre Europe (MCE), specializing in B2B marketing strategy and leadership development. 
• Host & Interviewer – B2B Digital Leaders Circle, a monthly webinar series featuring global industry experts on emerging B2B marketing trends.
• Corporate Leadership Experience – Held key executive roles at Microsoft, Oracle, Nokia, United Airlines, CWT, and Rockwell Automation, leading large-scale digital transformation and customer engagement programs.