Demetrios Karathanasis

Global Portfolio Director, AI & IoT Solutions Lexmark

Demetrios Karathanasis is the Global Portfolio Director of AI & IoT Solutions at Lexmark, where he has been driving innovation since joining the company in 2002. In his current role, he leads go-to-market strategy for Lexmark’s IoT, Edge, and AI offerings, helping clients accelerate their digital transformation and data initiatives to achieve impactful business outcomes.

With a rich background spanning Operations, Sales, Product Management, and Strategy, Demetrios brings deep international experience and a proven track record of delivering results across diverse industries. He has successfully designed and implemented Managed Services Solutions for global enterprises in manufacturing, finance, retail, healthcare, and government sectors. His expertise in transformation and customer-centric solutions continues to shape Lexmark’s approach to emerging technologies and market leadership.

Day 1 – Monday, 27 Oct. - How Service is Proving Its Enterprise Value With Business Expansion and Profit Growth Amid Economic Uncertainty

13:40 Stream C: Mastermind Topical Discussion: Non-Traditional Service Expansion Approaches to Drive New Revenue *

Session Objective

To explore innovative, non-traditional strategies that field service organizations can adopt to expand their service offerings, enter new markets, and generate incremental revenue beyond core maintenance and repair.

Key Discussion Areas

What adjacent services (e.g., consulting, training, remote monitoring) have you explored or implemented, and how do you evaluate which services best align with your brand and customer expectations?
Have you experimented with subscription-based or outcome-based service models? If so, what pricing, operational, or cultural shifts were required to support them?
How are you using digital tools (apps, portals, AI chat, etc.) to create new revenue
What role does self-service play in your expansion strategy?
Have you partnered with other providers, OEMs, or tech platforms to expand your service footprint?

ROOM LEADER

Demetrios Karathanasis, Global Portfolio Director, AI & IoT Solutions, Lexmark

TABLE 1 FACILITATOR

Alice Bowen, Senior Portfolio Manager, Connected Products, Lexmark

TABLE 2 FACILITATOR

Neil Feldman, Director, Optra AI & IoT Sales, Lexmark

TABLE 3 FACILITATOR

George Roberts-Smith, Group CEO, McFarlane Telfer/ MCTF

TABLE 4 FACILITATOR

Martin Ebel, Digital Service Expert, Becker

*For service practitioners only please

Check out the incredible speaker line-up to see who will be joining Demetrios.

Download The Latest Agenda