27 - 29 October 2025
Hotel Okura Amsterdam, The Netherlands
Demetrios Karathanasis is the Global Portfolio Director of AI & IoT Solutions at Lexmark, where he has been driving innovation since joining the company in 2002. In his current role, he leads go-to-market strategy for Lexmark’s IoT, Edge, and AI offerings, helping clients accelerate their digital transformation and data initiatives to achieve impactful business outcomes.
With a rich background spanning Operations, Sales, Product Management, and Strategy, Demetrios brings deep international experience and a proven track record of delivering results across diverse industries. He has successfully designed and implemented Managed Services Solutions for global enterprises in manufacturing, finance, retail, healthcare, and government sectors. His expertise in transformation and customer-centric solutions continues to shape Lexmark’s approach to emerging technologies and market leadership.
Come hear about proven use cases for AI that service leaders are executing with their solutions partners. This will help attendees identify service leaders and their solutions providers that they would like to meet with one-to-one during the AI Advisory Lab debuting in Europe on Day 3.
Case Study 1 – Moving from Manual to Sophisticated and Customized Route Planning
Ecoprogram Flotte, part of Arval and a leading name in Italian automotive logistics, used Timefold’s Field Service optimization API to automate and optimize the planning of over 245,000 vehicle deliveries and pick-ups each year. With Timefold’s PlanningAI engine, the company built a platform that automates route planning based on driver availability, residence, and other operational constraints, making routes more efficient and environmentally friendly.
Case Study 2 – How Lexmark Leverages IoT for Predictive Service and Proactive Supplies Management
Lexmark, a fellow manufacturer and connected-device pioneer, has been harnessing the power of IoT for more than 20 years, and can help you transform from just selling hardware to delivering advanced services. We’ve done it ourselves and can help you do it too. Lexmark Optra IoT Solutions can deliver meaningful value for you in as little as 90 days. Andy Dagger, Head of Customer Operations for Lexmark will share a case study of these capabilities at work in our core business to deliver key use cases like Predictive Service and Proactive Supplies Management.
Session Objective
To explore how field service organizations can leverage data collected from devices in the field to unlock new revenue streams, enhance customer value, and expand their service portfolio beyond traditional maintenance and repair.
Key Discussion Areas
ROOM LEADER
Alice Bowen, Senior Portfolio Manager, Connected Products, LexmarkAlice Bowen, Senior Portfolio Manager, Connected Products, Lexmark
TABLE 1 FACILITATOR
Demetrios Karathanasis, Global Portfolio Director, AI & IoT Solutions, Lexmark
TABLE 2 FACILITATOR
Andrew Dagger, Head of Customer Operations, EMEA West and Turkey, Lexmark
TABLE 3 FACILITATOR
George Roberts-Smith, Group CEO, McFarlane Telfer/ MCTF
TABLE 4 FACILITATOR
Martin Ebel, Digital Service Expert, Becker
*For service practitioners only please
Part I – 11:00-12:00
Come get your most burning AI questions and concerns answered in private one-to-one sessions with other field service leaders who are working with AI vendors on use cases relevant to your business. The vendors will feature technical AI experts and thought leaders (not salespeople); the field service practitioners will be director level and higher focused on AI strategy.
Come to this session and meetings with one or two burning questions you want answered during these 15-minute meetings.
AI ADVISORY STATIONS & USE CASES
Station #1- Timefold
Use Cases - Route and schedule optimization
Client partner - Davide Anzxaldi, Head of Supply Chain, Innovation & Quality, Ecoprogram Flotte
Sponsor - Maarten Vandenbroucke, CEO, Timefold
Station #2 - Lexmark
Use Cases: Predictive service, Proactive Supplies Management
Client Partner: Andrew Dagger, Head of Customer Operations, Western EMEA & Turkey, Lexmark
Sponsor: Demetrios Karathanasis, Global Portfolio Director, AI & IoT Solutions, Lexmark | Optra IoT
*Lexmark is both a field service practitioner and a technology solutions provider to the industry.
Part 2 – 12:45-14:50
Come get your most burning AI questions and concerns answered in private one-to-one sessions with other field service leaders who are working with AI vendors on use cases relevant to your business. The vendors will feature technical AI experts and thought leaders (not salespeople); the field service practitioners will be director level and higher focused on AI strategy.
Come to this session and meetings with one or two burning questions you want answered during these 15-minute meetings.
AI ADVISORY STATIONS & USE CASES
Station #1- Timefold
Use Cases - Route and schedule optimization
Client partner - Davide Anzxaldi, Head of Supply Chain, Innovation & Quality, Ecoprogram Flotte
Sponsor - Maarten Vandenbroucke, CEO, Timefold
Station #2 - Lexmark
Use Cases: Predictive service, Proactive Supplies Management
Client Partner: Andrew Dagger, Head of Customer Operations, Western EMEA & Turkey, Lexmark
Sponsor: Demetrios Karathanasis, Global Portfolio Director, AI & IoT Solutions, Lexmark | Optra IoT
*Lexmark is both a field service practitioner and a technology solutions provider to the industry.
Check out the incredible speaker line-up to see who will be joining Demetrios.
Download The Latest Agenda