Dickel Sooriah

VP B2B Commerce Solutions Mirakl

As the VP of B2B Commerce Solutions at Mirakl, Dickel defines product and go-to-market strategy for OEMs, manufacturers, CPGs, wholesalers and distributors building digital commerce platforms. He helps them design commerce orchestration solutions across aftermarket digitization, multi-entity commerce, catalogue onboarding, payment and agentic commerce. Prior to that, he ran EMEA marketing at Mirakl and spent 15+ years across IoT, cleantech, and telecom, where he led product strategy, go-to-market, and partner ecosystem development for enterprise technology vendors.

Tuesday, 27 October 2026

12:20 Partner-led Roundtables

Engage in open discussion with fellow service practitioners, led by solutions providers, on some of the most salient topics in the service industry today. Interested in demonstrating thought leadership as a roundtable facilitator? Contact marc.ruppenstein@wbresearch.com

Two 25-minute sessions

Table 1: How to Create Value with AI Even Before Your Data & IT Landscape Are Entirely Ready

Daan Nollen, Partner and Head of Supply Chain Practice, Rewire

Table 2: Building the Right Infrastructure for Field Service and Aftermarket in the Age of AI

AI is now expected to predict failures, resolve issues remotely, and get the right part to the right job. Most of that depends on infrastructure that was not built for it: data spread across systems, catalogues that cannot identify parts reliably, pricing that varies by channel, no single view of what is available where, and ordering processes designed for a different era. There is no shortage of advice about AI in service. The harder question is where to start. An open discussion between service and aftermarket leaders: what is blocking progress, how others are tackling it, and where to invest first.

Dickel Sooriah, VP B2B Commerce Solutions, Mirakl

Table 3

Table 4

Check out the incredible speaker line-up to see who will be joining Dickel.

Download The Latest Agenda