Service leaders are being asked a harder question than ever before: what value does service truly create, and how do we scale it profitably? As markets become more complex and customers demand measurable outcomes, service organisations must evolve from capability-driven models to value-led growth engines. Panellists will discuss how their organisations are redefining the service value proposition by making expertise visible, outcomes tangible, and impact commercial. Hear lessons learned on moving beyond transactional service delivery toward outcome-based offerings that improve customer operations, reduce risk, and deliver measurable performance improvements customers are willing to pay for. Gain insights to help balance customer value with profitability, including: