Edgardo Ferrero
Group Services Director
Cimbali Group
Edgardo is the Head of the Services Department at Cimbali Group, a global manufacturer of professional espresso machines (LaCimbali, Faema, Slayer, Casadio). In this role, he has led key initiatives to improve service performance, drive spare parts growth, and enhance product maintainability.
His work has contributed to a significant increase in spare parts revenue, supported by improved service levels. To strengthen service operations, he introduced the Design4Service methodology, guiding product development toward faster and more efficient servicing.
He also advanced digital transformation in technical training, launching the TrainME AR app and developing a proprietary LMS based on Adult Learning principles. Among the most impactful innovations is an AI-based support tool for field technicians, developed with Visup and presented at CES Las Vegas 2025. Along with other advancements, it marked one of the first uses of this technology in the sector, supporting Cimbali’s ongoing evolution in after-sales service.
Additional technologies, such as remote diagnostics in collaboration with TeamViewer, have further improved operational efficiency.
Since 2017, Edgardo has been an active member of the Coffee Technician Guild (CTG), and in 2019 he organized the European Summit at MUMAC, the world’s largest museum of historical coffee machines. He is also co-author of Senso Espresso, a book on the history and technical evolution of espresso machines.
Before joining Cimbali, Edgardo spent 15 years at FIAT Powertrain Technologies in roles including Head of Gasoline Engine Development and Quality Director for Industrial Engines, gaining valuable technical and managerial experience.