Edgardo Ferrero | Field Service Europe

Field Service Europe 2025

27 - 29 October, 2025

Hotel Okura Amsterdam, The Netherlands

Edgardo Ferrero

Group Services Director Cimbali Group

Edgardo is the Head of the Services Department at Cimbali Group, a global manufacturer of professional espresso machines (LaCimbali, Faema, Slayer, Casadio). In this role, he has led key initiatives to improve service performance, drive spare parts growth, and enhance product maintainability. His work has contributed to a significant increase in spare parts revenue, supported by improved service levels. To strengthen service operations, he introduced the Design4Service methodology, guiding product development toward faster and more efficient servicing. He also advanced digital transformation in technical training, launching the TrainME AR app and developing a proprietary LMS based on Adult Learning principles. Among the most impactful innovations is an AI-based support tool for field technicians, developed with Visup and presented at CES Las Vegas 2025. Along with other advancements, it marked one of the first uses of this technology in the sector, supporting Cimbali’s ongoing evolution in after-sales service. Additional technologies, such as remote diagnostics in collaboration with TeamViewer, have further improved operational efficiency. Since 2017, Edgardo has been an active member of the Coffee Technician Guild (CTG), and in 2019 he organized the European Summit at MUMAC, the world’s largest museum of historical coffee machines. He is also co-author of Senso Espresso, a book on the history and technical evolution of espresso machines. Before joining Cimbali, Edgardo spent 15 years at FIAT Powertrain Technologies in roles including Head of Gasoline Engine Development and Quality Director for Industrial Engines, gaining valuable technical and managerial experience.

Day 3 – Wednesday, 29 Oct. 2025

11:20 Stream A: Panel: Giving Service a Seat at the Table: Designing Products for Enhanced Serviceability

Serviceability can no longer be an afterthought—it must be a strategic priority from the start. When products are designed with service in mind, companies can reduce downtime, improve customer satisfaction, and optimize lifecycle costs. But how can service teams ensure their insights shape product development?

This panel discussion will bring together industry leaders to explore:

  • How to integrate service considerations into product design
  • Best practices for collaboration between engineering and field service teams
  • Real-world examples of products built for seamless serviceability 

Learn how organizations are positioning service as a key stakeholder in product innovation, and create a future where serviceability drives both efficiency and customer success.

Check out the incredible speaker line-up to see who will be joining Edgardo.

Download The Latest Agenda