Göran Olsson

VP Service Excellence JBT Marel

Göran started his career in the food industry with Nestlé 30 years ago. For 20+ years he has been working with developing and strengthening service organizations and operations and driving profitable growth of service business in global companies. In roles both as line manager and consultant he has specialized in, and build solid experience in, service business, operations, selling, strategy and change management. Göran was co-owner of a consulting firm for 13 years and in 2019 he joined Marel, leading the Global Service Business and Strategy team where he also was heavily involved in design and implementation of a Service Division globally in Marel. Today he is VP Service Excellence globally in JBT Marel driving cross divisional improvement initiatives within Service to build a best in class service operations to be the best partner to JBT Marel customers.

JBT Marel is a global company providing innovative solutions to the food industry, with a service business of 2 B USD.

Day 1 – Monday, 27 Oct. - How Service is Proving Its Enterprise Value With Business Expansion and Profit Growth Amid Economic Uncertainty

9:20 Panel: New Service Models - Moving Away From Parts & Materials to Selling Solutions and Capabilities

The traditional focus on parts and materials is rapidly giving way to more modern service models. To stay ahead, field service leaders must pivot towards selling comprehensive service solutions and capabilities that deliver greater value to customers. This session is tailored for those ready to embrace this transformative shift and redefine their service offerings.

Join us to explore the strategic advantages of moving away from a product-centric approach to a service-oriented model and the various models being deployed today. Learn how to effectively market and deliver service solutions that address customer needs, enhance operational efficiency, and drive business growth.

Key takeaways include:

Understanding the benefits of transitioning to service solutions and capabilities
Exploring other service models that are experiencing market success such as subscription services, outcome-based service, preventative maintenance, performance-based contracts, etc.
Strategies for developing and marketing service-oriented offerings

Equip your organization with the knowledge and tools to lead this shift and create lasting value for your customers. Don't miss this opportunity to transform your field service operations and stay ahead in a competitive landscape!

Check out the incredible speaker line-up to see who will be joining Göran.

Download The Latest Agenda