Ida Koester
Head of Global Digital Operations - Europe Siemens
Monday, 26 October 2026
11:40 Panel: Evolving the Service Value Proposition to Turn Capability into Scalable Growth
Service leaders are being asked a harder question than ever before: what value does service truly create, and how do we scale it profitably? As markets become more complex and customers demand measurable outcomes, service organisations must evolve from capability-driven models to value-led growth engines. Panellists will discuss how their organisations are redefining the service value proposition by making expertise visible, outcomes tangible, and impact commercial. Hear lessons learned on moving beyond transactional service delivery toward outcome-based offerings that improve customer operations, reduce risk, and deliver measurable performance improvements customers are willing to pay for. Gain insights to help balance customer value with profitability, including:
- Translate service capabilities into outcomes customers will pay for by reframing technical excellence into uptime, efficiency, sustainability, and risk-reduction outcomes
- Build standardised yet flexible value propositions that can be consistently delivered across markets, languages, and maturity levels without losing relevance
- Embed value-based thinking into sales, pricing, and packaging with tools, narratives, and pricing models needed to sell service based on outcomes
- Make service value visible throughout the customer lifecycle through data, reporting, and proactive communication to show customers the value being delivered
- Shift customer mindsets from transactional service to strategic partnership with engagement models that position service as a lever for operational improvement, not just issue resolution
Tuesday, 27 October 2026
11:40 Executive Exchange: C-Suite and Heads of Service Boardroom for Service Leadership
(Limited to 25 C-suite and Heads of Service executives from manufacturer and distributor organisations only)
Join this exclusive, closed-door boardroom designed specifically for C-suite executives and heads of service leaders driving transformation across field service, support, and customer success. This high-level networking session offers a rare opportunity to connect with peers navigating similar challenges—from scaling global service operations and managing evolving customer expectations, to leading AI-driven transformation and talent strategy in a hybrid world.
Check out the incredible speaker line-up to see who will be joining Ida.
Download The Latest Agenda