After decades of optimising people, processes, and technology, service organisations are approaching a new inflection point, one where physical robotics move from experimentation to essential capability. In industries like telecom, where assets are distributed, environments are hazardous, and uptime is mission-critical, robotics is becoming a strategic lever for safety, resilience, and scale. Jan Tjurin, Head of Global Services Strategy for Nokia brings 30 years of experience leading service strategy while consistently keeping a view on the future. He will explore what robotics truly means in a service context today, why it is gaining momentum now, and how it will reshape field service over the next decade. Drawing on real-world use cases already deployed across telecom networks, the session will connect today's realities to a pragmatic vision of service in 2030 and beyond. Hear leading insights, including:

• Understand robotics not as standalone machines, but as connected, intelligent field assets that extend reach, reduce risk, and increase service reliability
• Explore concrete telecom use cases, from augmenting humans for activities such as remote inspection and maintenance, to autonomous activities and learn how they are improving safety, uptime, and response times
• Connect macro forces like asset complexity, sustainability goals, and cost pressure to the accelerating adoption of physical robots in the field
• Examine how technician roles will evolve toward supervision, orchestration, and exception management as robots handle hazardous and repetitive tasks