Advanced services remain one of the biggest growth opportunities for manufacturers, but turning potential into profitable, repeatable revenue is easier said than done. As customers gain more choice and expectations continue to rise, service leaders must rethink how they create value, generate demand, and scale delivery. Drawing on a current research study and real-world experience, this session explores the key practices separating organisations that are successfully growing advanced-service revenue from those struggling to gain momentum.

• Build a compelling value proposition that customers clearly understand, value, and are willing to invest in
• Explore the commercial models that successfully generate demand for advanced services rather than simply capture existing opportunities
• Embed scalability from the outset through repeatable sales, delivery, and operational processes
• Identify where advanced-service growth efforts most commonly stall and how successful manufacturers overcome these barriers
• Benchmark your approach against the practices of organisations achieving sustainable advanced-service growth