The aftermarket is no longer just about maintenance, it's one of the most resilient and scalable revenue engines in the business. As install bases age and equipment lifecycles stretch across decades, customers increasingly expect modernisation, cybersecurity, and digital upgrades as part of the service relationship. Panellists from leading organisations will discuss how they're repositioning aftermarket services to capture new value across the lifecycle. From cybersecurity and digital intelligence to modernisation programs, hear how service leaders are shifting the value proposition beyond repairs and into long-term partnership while proving relevance to customers whose priorities and budgets are evolving. Hear lessons learned to help you:

• Reposition aftermarket services as a strategic growth engine, not a support function
• Shift customer conversations from shrinking maintenance budgets to future-ready investments
• Align service, product, and digital initiatives around lifecycle value
• Demonstrate progress and credibility in customers' digital transformation journeys