John Walls

President NeuroBuilt, LLC

I believe field service companies look very much alike to the consumer. But every field service organization can be a compelling differentiator during contract negotiations with price sensitive customers.

By developing the social cognition skills of frontline service reps, field service organizations can accelerate leadership development and build a culture that delivers consistently outstanding service outcomes. Subsequently, field service teams transform into a powerful tool for sales teams enhancing their ability to secure contracts and build loyal partnerships, so that customers prioritize service quality over price.

I study the philosophy, habits, and the science behind service and weave them into a methodology that helps field service organizations differentiate themselves in price sensitive markets, so that field service is transformed into a leverageable differentiator for sales teams, shifting the customer's focus from price to service quality.