Service growth today requires more than operational excellence, it demands a tightly aligned commercial engine where marketing and sales amplify the impact of every service interaction. Hear service, sales and marketing leaders explore how these functions collaborate to create a unified approach that drives revenue, enhances the customer experience, and positions service as a strategic differentiator. Gain actionable strategies to bridge historical silos, empower service teams, and unlock new growth opportunities across customer segments and install bases, including:

• Foster collaboration between service, sales, and marketing to create a consistent customer experience and unified messaging, aligning commercial and technical teams
• Leverage marketing campaigns, targeted communications, and sales enablement to grow service revenue from existing customers while reinforcing customer loyalty
• Integrate marketing into service launches to amplify service rollouts, create demand for new offerings, and support technical teams in demonstrating measurable business impact
• Measure and communicate impact by identifying key performance metrics that demonstrate the ROI of service initiatives, helping executives justify investments and drive further growth
• Explore methods to align incentives, reduce friction between sales and service, and build a culture that prioritises both operational excellence and revenue generation