Dr. Martin Ebel

Digital Service Expert Becker

Martin Ebel, PhD,  is Head of Strategic Partnerships at the Center for Engineering Smart Product-Service Systems (ZESS) at Ruhr University Bochum, where he also serves as a Senior Researcher. Alongside his academic role, he pursues a part-time career in practice, connecting research with real-world application at Becker. Martin completed his PhD on smart service innovation and is passionate about industrial services, i.e., service design, digital service innovation, and sustainable service growth in B2B. Before he joined Becker as Digital Service Expert he served as Manager Global Service Business at TKE. His research interests include service ecosystems and organizational change processes. He has been published in renowned international journals on numerous topics including sustainable servitization, multi-actor service innovation, smart service retrofitting, and pattern-based business model design.