Michael Obermann | Field Service Europe

Michael Obermann

Michael Obermann

General Manager, Service and Parts, MB Special Trucks Daimler Truck AG
Michael Obermann

Tuesday, 27 October 2026

14:55 Stream A: Panel: Elevating Technicians from Fixers to Strategists with AI Enabled Growth

The role of the technician is evolving from reactive problem-solver to strategic enabler of service growth, driven by AI, digital tools, and predictive analytics. Panellists will explore how technicians can leverage AI to move beyond routine fixes, contribute insights that shape service offerings, and play a critical role in delivering customer value. Find out how AI and digital services empower field teams to work smarter, make data-driven decisions, and elevate the customer experience, while also creating new opportunities for career growth and professional development. Hear emerging best practices to help transform the service workforce into a strategic asset, including:

  • Unlock high-value work by using AI to automate routine tasks, allowing technicians to spend more time solving complex problems and driving customer impact
  • Transform insights into action by capturing technician knowledge to improve service offerings, optimise outcomes, and influence product development
  • Develop future-ready skills by identifying and building the capabilities that position technicians as strategic, customer-focused contributors
  • Enhance customer experience by enabling technicians to deliver proactive, predictive, and personalised service interactions
  • Drive measurable business growth by empowering technicians as strategic contributors who increase efficiency, uptime, and customer loyalty 

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda