Michel Zweers

Sr. Manager, Global Service Business Development & Marketing Hach

Michel has more than 20 years experience in leading teams in Service and Sales organizations within the water branche (Hach) and coding and marking (Videojet). While understanding both Sales and Service worlds Michel uses the credo, ‘’no Sales without Service’’ and no ‘’Service without Sales’’. During several years of experience as Service Sales manager for the EU region this was key in driving the service business forward and supporting ‘’The Best Team Wins’’ mentality between sales and service teams.

Day 1 – Monday, 27 Oct. - How Service is Proving Its Enterprise Value With Business Expansion and Profit Growth Amid Economic Uncertainty

9:20 Panel: New Service Models - Moving Away From Parts & Materials to Selling Solutions and Capabilities

The traditional focus on parts and materials is rapidly giving way to more modern service models. To stay ahead, field service leaders must pivot towards selling comprehensive service solutions and capabilities that deliver greater value to customers. This session is tailored for those ready to embrace this transformative shift and redefine their service offerings.

Join us to explore the strategic advantages of moving away from a product-centric approach to a service-oriented model and the various models being deployed today. Learn how to effectively market and deliver service solutions that address customer needs, enhance operational efficiency, and drive business growth.

Key takeaways include:

Understanding the benefits of transitioning to service solutions and capabilities
Exploring other service models that are experiencing market success such as subscription services, outcome-based service, preventative maintenance, performance-based contracts, etc.
Strategies for developing and marketing service-oriented offerings

Equip your organization with the knowledge and tools to lead this shift and create lasting value for your customers. Don't miss this opportunity to transform your field service operations and stay ahead in a competitive landscape!

Check out the incredible speaker line-up to see who will be joining Michel.

Download The Latest Agenda