Tanya Singh | Field Service Europe

Tanya Singh

Tanya Singh

Co-Founder Femtech Healthcare Network
Tanya Singh
Tanya Singh is a healthcare executive, commercial strategist and transformation leader with a career spanning healthcare technology, medical imaging, diagnostics and digital health. She has built her career at the intersection of commercial strategy, business growth, organisational transformation and executive leadership, working across complex and evolving healthcare environments to turn ambitious ideas into practical, measurable outcomes. Most recently, as Chief Commercial Officer at Biotronics3D, Tanya led global commercial strategy, strategic partnerships and international market expansion, supporting business growth and the adoption of innovative healthcare technologies across international markets. Her broader executive experience has encompassed commercial development, operations, customer experience, organisational change, people leadership and transformation. Known for challenging conventional thinking and navigating complexity, Tanya brings together commercial strategy, technology, people and partnerships to identify opportunities, solve problems and move organisations from ambition to execution. Her approach combines strategic thinking with a strong focus on delivery, particularly where organisations are undergoing growth, transformation or significant change. Today, Tanya works as an independent strategic advisor to startups, scale-ups, healthcare providers, NHS organisations and leadership teams, supporting commercial growth, strategic development, organisational transformation and market expansion. Alongside her advisory work, Tanya serves as an Advisory Board Member for Revive ME, contributing to the strategic direction of its healthcare and longevity conference and exhibition in Abu Dhabi. She is also Co-Founder of the FemTech Healthcare Network, championing leadership, innovation and collaboration across women's health, healthcare and technology. Her leadership philosophy is grounded in three principles: build trust, empower people and execute with discipline. She believes that sustainable growth and transformation require more than a strong strategy or new technology, they require the ability to align people behind a shared direction and turn ideas into action. Tanya brings a bold, commercially driven and people-centred perspective to the changing business landscape, with a particular interest in the forces reshaping healthcare and service organisations, from AI and emerging technologies to evolving customer expectations, workforce transformation and the challenge of achieving meaningful adoption and scale.

Monday, 26 October 2026

11:40 Panel: Evolving the Service Value Proposition to Turn Capability into Scalable Growth

Service leaders are being asked a harder question than ever before: what value does service truly create, and how do we scale it profitably? As markets become more complex and customers demand measurable outcomes, service organisations must evolve from capability-driven models to value-led growth engines. Panellists will discuss how their organisations are redefining the service value proposition by making expertise visible, outcomes tangible, and impact commercial. Hear lessons learned on moving beyond transactional service delivery toward outcome-based offerings that improve customer operations, reduce risk, and deliver measurable performance improvements customers are willing to pay for. Gain insights to help balance customer value with profitability, including:
  • Translate service capabilities into outcomes customers will pay for by reframing technical excellence into uptime, efficiency, sustainability, and risk-reduction outcomes
  • Build standardised yet flexible value propositions that can be consistently delivered across markets, languages, and maturity levels without losing relevance
  • Embed value-based thinking into sales, pricing, and packaging with tools, narratives, and pricing models needed to sell service based on outcomes
  • Make service value visible throughout the customer lifecycle through data, reporting, and proactive communication to show customers the value being delivered
  • Shift customer mindsets from transactional service to strategic partnership with engagement models that position service as a lever for operational improvement, not just issue resolution 

Check out the incredible speaker line-up to see who will be joining Tanya.

Download The Latest Agenda