Service is now recognised as a powerful growth lever that can unlock revenue, deepen customer loyalty, and differentiate your organisation in competitive markets. Thomas Frendo, SVP, Service Technologies and Tools for Siemens will discuss how the organisation transformed their service delivery models from cost centres into strategic engines of growth. By aligning service with customer outcomes, leveraging digital and AI-enabled tools, and rethinking talent and organisational design, businesses can turn service into a source of measurable value and competitive advantage. Gain best practices to help you:

• Create meaningful customer experiences that drive retention, advocacy, and long-term engagement
• Understand how service innovation can differentiate your brand and make you the partner of choice
• Optimise the use of AI, automation, and remote services to scale efficiency without sacrificing the human touch
• Design teams, processes, and metrics to embed service as a growth priority at every level