Veselin Donchev is a Global Product Manager and Digital Lead for Hoisting at ABB, based in Västerås, Sweden. With over 20 years of experience in the mining and construction industries, he specializes in product management, service innovation, and digital transformation. Veselin has held senior roles at Epiroc, Atlas Copco, and Volvo, driving global strategies and leading cross-functional teams. He holds master’s degrees in Electrical Engineering and Finance, and is fluent in English, Swedish, Russian, and Bulgarian. Veselin is passionate about advancing industrial performance through customer-centric, sustainable, and data-driven solutions.