Yohan Morel

Organizations can no longer afford to treat service sales and marketing as afterthoughts. This session makes a powerful case for why field service leaders must invest in dedicated service sales and marketing teams, not just as a support function but as a strategic growth engine.

As organizations move to include remote service, self-service and predictive maintenance into their service portfolios, it will become increasingly important to properly value services, and communicate their value to customers, with targeted marketing and sales approaches.

Join us as we explore how specialized teams can unlock new revenue streams, deepen customer relationships, and elevate the value of service within your organization.

Whether you're looking to scale your service business, deepen existing customer relationships or simply improve customer retention, this session will equip you with the tools and talking points to champion a more strategic approach to service sales and marketing.