28 - 30 October, 2025
Hotel Okura Amsterdam, The Netherlands
While 84% of companies express at least some satisfaction with their current AI applications, many face challenges in implementation, particularly with legacy system integration and data quality issues. This report is based on a survey of field service leaders from organizations across Europe. Key trends revealed by the study include a shift toward proactive service models, an increasing focus on value delivery to customers, and a growing interest in AI tools that can identify opportunities for efficiency, among others.
The manufacturing industry is facing unprecedented challenges. The impact of these challenges reaches beyond machine maintenance — it impacts lives and livelihoods. In Q2 of 2024, WBR Insights surveyed 100 of the most senior figures in Field Service. Heads of Service, Heads of Service Delivery and other senior executives from across Europe told us about the challenges they are facing and the solutions they are bringing to the table to help solve them.
In Q3 of 2023, WBR Insights surveyed 100 of the most senior figures in the field service industry. Heads of Field Service Delivery, Operations, Integration and beyond were asked about the biggest challenges they are currently facing and the solutions they are bringing to the table.