5 Reasons to Attend Field Service Europe 2025
Field Service Europe has established itself as the continent's premier gathering for service professionals, and the 2025 edition promises to deliver insights that could reshape your organisation's approach to service delivery. Taking place from 27-29 October at Hotel Okura Amsterdam, this year's event addresses the most pressing challenges facing European field service leaders.
Here are five compelling reasons why securing your place at Field Service Europe 2025 should be at the top of your professional development agenda.
1. Master AI and Digital Transformation Before Your Competitors Do
The artificial intelligence revolution in field service is no longer theoretical—it's happening now, and European organisations are leading the charge. According to a report by Field Service Insights, 79% of field service organisations are at least somewhat satisfied with their existing AI implementations, while 74% are planning to increase AI investments over the next 12 months.
Field Service Europe 2025 offers unprecedented access to practical AI implementation strategies through its debut AI Advisory Lab.
Speakers: Frank Jans and Jan Tjurin
Frank Jans, Head of Service Digitalization at Ricoh Europe, will share how his organisation is "transforming its service culture by integrating digital tools and technologies into its service operations” in his opening keynote address, entitled "Moving Toward a Digital-First Mentality to Shift the Service Culture.” The session will provide concrete examples of successful digital transformations.
The conference also features Jan Tjurin, Head of Global Services Strategy at Nokia. Tjurin will present on digital twin technology for service delivery, demonstrating how virtual replicas of physical assets enable real-time monitoring and predictive maintenance.
Session: The AI Advisory Lab Showcase
The AI Advisory Lab Showcase represents a unique opportunity for leaders to see unique case studies and explore how AI can transform service delivery. These brief sessions focus on proven methods for using AI, helping attendees identify solution providers they’d like to meet and engage with one-on-one.
Panel: "Demystifying Agentic AI”
Any European field service leader interested in AI won’t want to miss what will likely be one of the most compelling and forward-thinking panels at the event: "Demystifying ‘Agentic AI’ and How Should It Be Balance With Human Capabilities and In-Person Customer Interactions/” This panel brings together leaders with over 130 years of collective experience, including representatives from Honeywell, IBM, and Terex.
This session explores how autonomous AI systems can be balanced with human capabilities whilst maintaining the personal touch that European customers value.
2. Transform Your Service into a Strategic Revenue Driver
The shift from traditional parts-focused service models to solution-based offerings represents one of the most significant opportunities in field service today. According to a report by McKinsey & Company, over 15 years, "industrial organizations with a high service focus generated 1.7 times the total shareholder returns (TSR) of those that focused mainly on products.”
Field Service Europe 2025 dedicates substantial content to helping attendees navigate this transformation.
Session: "New Service Models”
The opening session, called "New Service Models: Moving Away From Parts & Materials to Selling Solutions and Capabilities," features leaders from Flakt Group, JBTMarel, and Hach exploring subscription services, outcome-based contracts, and performance-based models. These organisations represent billions in combined revenue, providing insights into proven strategies for elevating service from cost centre to growth engine.
Panel: "Making the Case for Dedicated Service Sales & Marketing Teams”
The conference addresses the critical need for dedicated service sales and marketing teams. Jean-Claude Jobard, Vice President EMEA at Marmon Foodservice Technologies, and representatives from MSA and Donaldson will demonstrate how specialized teams unlock new revenue streams and deepen customer relationships.
As remote service and predictive maintenance become more prevalent, properly valuing and communicating service offerings to customers becomes increasingly crucial.
Keynote: "How TK Elevator is Meeting Its Service Expansion Ambitions”
TK Elevator's approach to service expansion provides a masterclass in ambitious growth strategies. Senior Vice President of Global Logistics Ivo Siebers and Senior Manager of Global Service Transformation Simon Latus will share insights into leveraging cutting-edge technologies and enhancing operational efficiency to achieve remarkable service growth.
Their session covers strategic approaches to service expansion and successful service-growth initiatives that attendees can adapt to their own organisations.
3. Future-Proof Your Workforce and Unlock Organizational Knowledge
The field service industry faces a critical talent challenge. Skilled trade positions remain challenging to fill. Field Service Europe 2025 tackles this challenge head-on with sessions focused on workforce development and knowledge management.
Stream: "Workforce of the Future”
The "Workforce of the Future: Grooming Technicians To Become Trusted Advisors" Stream of the conference explores how to prepare technicians for evolving roles while capturing institutional knowledge. With 76% of mobile workers reporting that customers expect more than ever, developing technicians into trusted advisors becomes essential for maintaining competitive advantage.
Topic: Making Organizational Knowledge More Accessible
The conference also addresses making organizational knowledge more accessible through innovative strategies. Ralf Bootz, Services and Solution Delivery Lead for International Markets at Philips, joins leaders from Sandvik, Qualitrol, and Brainlab to discuss digitizing and centralizing knowledge, integrating client history into everyday workflows, and leveraging AI to empower technicians with real-time insights.
Panel: "Workforce Flexibility and Creating Career Pathways”
Career pathway strategies receive significant attention in a must-see panel entitled "Workforce Flexibility and Creating Career Pathways to Appeal to the Next Generation.” Arnaud Billard, Senior Director of Applications & Service Europe at Cepheid, and Nicolas Teyssot, Service and Distribution Director at Fives Group, will explore workforce flexibility and how to create pathways that appeal to the next generation.
The session covers flexible scheduling, upskilling programmes, and leadership development initiatives that improve employee engagement whilst addressing skill gaps.
4. Drive Sustainability Without Compromising Growth
European companies increasingly view sustainability as a strategic priority rather than mere compliance. According to one study, 81% of senior sustainability professionals consider it a driver of innovation and competitive advantage.
Field Service Europe 2025 addresses this shift through dedicated sessions on balancing environmental responsibility with business objectives.
Keynote: "Service Sustainability Initiatives”
Clinten van der Merwe, Senior Vice President and Head of Global Service and Project Management at TOMRA Recycling, delivers the opening keynote on "Balancing Internal and External Service Sustainability Initiatives with Business Growth Objectives.” TOMRA's position as a leader in sensor-based recycling solutions provides unique insights into how field service organisations can address the mounting global waste crisis whilst maintaining profitability.
Topic: Lifecycle Asset Management
The conference will explore the topic of lifecycle asset management for sustainable outcomes through mastermind discussions facilitated by service practitioners. These sessions examine managing service across the entire asset lifecycle, from installation through end-of-life support, addressing the biggest challenges in creating more sustainable service operations.
The sustainability focus extends beyond environmental concerns to include regulatory compliance. European field service leaders must navigate increasingly complex frameworks, from the European Accessibility Act to supply chain due diligence directives.
The conference provides practical guidance on meeting these requirements whilst maintaining operational efficiency.
5. Network with Europe's Service Elite and Learn from Industry Giants
Field Service Europe 2025 brings together 350+ cross-industry European service executives, creating unparalleled networking opportunities with decision-makers managing billions in service revenue. The speaker roster includes senior leaders from Nokia, Honeywell, Philips, Siemens, TK Elevator, Ricoh Europe, and ABB—organisations at the forefront of service transformation.
The conference format maximises networking opportunities through multiple touchpoints.
For example, "Canal Connections: Amsterdam Networking Night" provides an authentic Dutch experience for building relationships in a relaxed setting.
Meanwhile, interactive workshops and mastermind discussions will create face-to-face settings for peer learning. These practitioner-only sessions facilitate candid discussions about real-world challenges, from monetizing service parts through optimized logistics to building effective customer portals. The roundtable format ensures attendees gain practical insights they can immediately implement.
The conference's multiple concurrent streams allow attendees to customize their experience based on specific interests and challenges. Whether focusing on workforce development, service strategy transformation, or sustainability initiatives, the programme provides targeted content for every service professional's needs.